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November 26, 2004

Newsprint on the way out

New studies in America suggest that the shift from reading newsprint to reading online is happening faster than anticipated, especially in the 18 to 34 demographic.

The Online Publishers Association found that this age group were “more apt to log on to the internet (46 percent) than watch TV (35 percent), read a book (7 percent), turn on a radio (3 percent), read a newspaper (also 3 percent) or flip through a magazine (less than 1 percent)”.

www.wired.com/news/culture/0,1284,65813,00.html/wn_ascii

www.online-publishers.org/

Posted by Simon Holledge at November 26, 2004 05:28 PM

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