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December 04, 2004
Tourism Survey I
Surveys often tell you what you know already, albeit in more detail and with greater precision.
VisitScotland (a silly name for tourist board!) surveyed 1,300 tourists about what they think needs improving in Scotland. Not surprisingly they put the weather first, perhaps partly out of politeness? The others listed were ‘value for money’, exchange rates, accommodation and the food.
Scotland is, of course, expensive. Not much can be done about that while the pound remains at such a high level and economic policy is controlled from London. It would be impossible to bring prices down to European levels without putting hotels, B&Bs and restaurants out of business.
Many, perhaps most, hotels in Scotland need renovation and proper management. B&Bs can be excellent, but they don’t suit all visitors. There is excellent food, but you have to search for it. The bad is pretty awful, and it’s much easier to find than the good.
Positive aspects of visiting Scotland were said to be the scenery, the natural environment, ‘the number of things to see and do’ and the attitude of local people.
Ironically it’s all the rain that makes Scotland so beautiful, so we can win on this point! Scotland offers a great range of outdoor activities, mostly on the wilder side compared to other European countries. Perhaps that needs to be emphasized more in advertizing? Scotland does offer something special.
news.scotsman.com/topics.cfm?tid=106&id=1381212004
Posted by Simon Holledge at December 4, 2004 01:05 AM
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